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Michael Harding
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Policy

Last updated: June 2026

Michael Harding Art Formulas Ltd ("Michael Harding", "we", "us", or "our") is committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, purchase products, apply for a trade account, or use services we provide.

Who We Are

Michael Harding Art Formulas Ltd
Unit K, Springvale, South Wales NP44 5BE
Email: info@michaelharding.co.uk

Information We Collect

Depending on how you interact with us, we may collect:

Contact Information: Name, email address, telephone number, company name, delivery and billing address.
Order and Account Information: Products purchased, order history, payment-related information, trade account information.
Website Usage Information: IP address, browser type and version, device information, pages visited, referring website information, website usage statistics.

How We Use Your Information

  • • Process and fulfil orders
  • • Respond to enquiries and provide customer support
  • • Manage customer and trade accounts
  • • Improve our products and services
  • • Maintain website security and performance
  • • Comply with legal and regulatory obligations
  • • Protect our business from fraud or misuse

Legal Basis for Processing

Under UK GDPR, we process personal information on one or more of the following legal bases: performance of a contract, compliance with legal obligations, legitimate business interests, and consent where required.

Marketing Communications

If you have requested information from us or subscribed to communications, we may send updates about our products and services. You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Cookies

Our website may use cookies and similar technologies to improve functionality, analyse website performance, and enhance the user experience. You can control cookie preferences through your browser settings.

Sharing Information

We do not sell personal information. We may share information with trusted third-party service providers where necessary to operate our business, including website hosting providers, IT service providers, payment processors, delivery and logistics providers, professional advisers, and regulatory authorities where required by law. All third parties are required to process information securely and only for authorised purposes.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, tax, regulatory, and business requirements. When information is no longer required, it is securely deleted or anonymised where appropriate.

Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, or alteration. However, no internet-based service can be guaranteed to be completely secure.

Children's Privacy

Our products, services, and website are not directed at children, and we do not knowingly collect personal information from children.

Your Rights

Subject to applicable law, you may have the right to:

  • • Request access to your personal information
  • • Request correction of inaccurate information
  • • Request deletion of your personal information
  • • Restrict or object to certain processing activities
  • • Request transfer of your information where applicable
  • • Withdraw consent where processing relies on consent

Complaints

If you have concerns about how we process your personal information, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page together with the updated revision date.

Michael Harding

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Product Information & Disclaimer

The information provided on this website is based on research and testing conducted by Michael Harding Art Formulas Ltd and is intended as general guidance on the characteristics and potential uses of our products in established painting practices.

While we take care to provide accurate and reliable information, individual materials, techniques, working conditions and applications can vary. Michael Harding Art Formulas Ltd cannot guarantee that any product will be suitable for every individual purpose or application. Users should carefully read all product labels, instructions and safety information and carry out appropriate testing before use, particularly when developing individual techniques or combining materials.

To the fullest extent permitted by applicable law, Michael Harding Art Formulas Ltd makes no express or implied warranties as to merchantability or fitness for a particular purpose and accepts no liability for any loss or damage, including indirect or consequential loss, arising from the use or application of its products.

Colour Representation

Colours displayed on this website and in printed materials are for guidance only. Their appearance may vary depending on screen settings, device, lighting conditions, printing processes and other factors, and may therefore differ from the appearance of the physical product.

For the most accurate representation of colour, texture and finish, we strongly recommend viewing a physical product sample or swatch in person before making a final selection or purchase. Where colour accuracy is important, please do not rely solely on digital or printed representations.

© 2026 Michael Harding Handmade Artist Oil Colours. All Rights Reserved.

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